The clearest example of “campaign stuffing”
Google is inflicting unreasonable costs by stuffing campaigns with clicks that nobody asked for.
Their brand campaign
A client ran ads for when people searched for their brand name – only. Instead, their ads were shown against anything property related.
The full list below demonstrates the problem.
Our client merely wanted to stop competitor ads from showing above searches for their brand (shame they had to).
Google ‘free for all’
Even if you add your keyword as exact or phrase match, Google will now show your ads to any phrase it wants to, unless you actively negate them. Google bids on what it wants
The list shows how indiscriminate Google are with serving your ads to irrelevant searches.
Conversationware
A list of wasted clicks
From their exact brand name – Google targeted these words (none of which is their brand).
5 Categories in the Accordion.
Hotel Names & Brands
- amway
- best western
- best western
- bookings com
- campanile
- chadwick lodge
- cotel
- da property
- days inn
- days inn
- de vere
- double tree
- ediths cottage
- guest gardens
- heron lodge
- herons lodge
- hilton
- hilton
- hilton
- hilton
- hostel
- housing association
- john lewis
- jury inn
- jurys
- jurys in
- jurys inn
- jurys inn
- jurys inn
- last minute
- lastminute com
- lodges
- marriott
- mecure
- mercure
- novotel
- open university
- premier inn
- premier inn
- premier inn
- premier inn
- premier inn
- premier inn
- premier inn
- primark
- ramada
- ramada
- ramada
- ramada
- ramada encore
- ramada encore
- ramada jarvis
- south lodge
- swan inn
- talbot inn
- the bell inn
- the jury inn
- the jurys inn
- the vision
- travel lodge
- travellodge
- travellodge
- travelodge
- travelodge
- travelodge
- travelodge
- travelodge
- venture studios
- vizion
- woburn inn
- ymca
Accommodation Types
- 2 bed suite
- arppments
- b&b
- b&b
- b&b
- bachelor pads
- bed and breakfast
- bed and breakfast
- bed and breakfast
- bed and breakfast
- bed and breakfasts
- bedsit
- bedsit
- bedsits
- breaks
- by the hour lodging
- camping
- campsites
- campsites
- caravan sites
- caravan sites
- corporate suites
- cottages
- cottages for hire
- cottages for hire
- council housing
- dss properties
- executive suites
- hostel
- hostels
- hostels
- hostels
- housing
- housing
- housing
- housing
- housing in
- landlords
- list of studios
- long term cottages
- milton keynes serviced
- motel
- nice weekend
- place to hire
- places to sleep
- private ren
- properties
- retirement properties
- service studios
- serviced city pads
- serviced office
- serviced studio
- static caravan
- student hostel
- student housing
- studios
- temporary housing
- villa
- youth hostel
Places of Interest
- [milton keynes]
- [milton keynes]
- [mk]
- airports
- caldecotte lake
- central milton keynes
- shopping centre
- gulliver
- hospitals
- hub mk
- jaipur
- milton keynes bowl
- milton keynes central
- milton keynes theatre
- milton keynes to london
- mk square
- mk train station
- pubs
- royal lido
- snow dome
- square hub
- station square
- superbowl
- the hub
- the hub
- the hub
- town centre
- train station
- parking
Activities & Attractions
- hen spa
- new years day
- night out packages
- nudist beaches
- places to go with kids
- places to stop
- shopping
- tourist information
- vacation packages
- vacation packages
- weekend breaks
- weekend breaks
- weekend breaks
Random
- backpacker
- childminder
- davy avenue
- hospitality employment
- housing association
- housing associations
- housing associations
- kent hill
- living near
- midsummer boulevard
- mk9 2hp
- mk9 2hq
- night security
- pension review
- primary teacher
- tourist information
Wasted click costs
A good job that someone’s eye was on the ball.
Costs were creeping up, but the sea change was in October 2022. The battle for click control started back then, and now is so bad you need a systematic way of stopping the ad giant from taking your money.
From £10-£20 per month to £300
Prevent Click Wastage
Preferably, before you waste your budget, running a ‘converting keywords audit’ will highlight all the myriad of phrases that will waste your money.
It will help identify the words and phrases that should be winning, so you can create content
Call to action
