keyword hub

Value your website.

Warren Buffet became rich developing an accounting model to establish the ‘actual value’ of companies.

Sounds boring.

He then added up the price of all the shares and compared the two figures.

When he found hugely undervalued companies he bought in.

Mr Buffett reverse engineered the stock market. All models are incorrect, but some are damn useful.

Then it was his business partner Charlie Monger’s turn.

As well ad beimg a genuis imvestot, Charlie was an expert at ‘realising’ the true value in those companies. He often focused on underperforming sales teams.

Berkshire Hathaway became one of the richest companies on the planet by learning how to value companies and their shares, and then how to fix them.

Our turn

We value keywords. By reverse engineering them into proper audiences you can see their full value.

What the audience wants, in context, we learn more about who they are. And, we see where each of them are in their decision making process.

All the way in their journey from the inspiration stage down to the moment of truth.

The analogy is the keywords we reverse engineer are the ones your website is already attracting. We can value your existing website shares.

The analogy here is that your website is the sales team. It is usually underperforming.

The real outcome of knowing what your existing visitors want, who they are and where they are in their decision process is that you then know what to say. You can fix your website.

There is huge value in saying the right thing at the right time to the right person.

Just like Charlie Monger we can enhance the value of an underperforming asset

It makes all your content more valuable. Your website sales force has more of a clue about what it should be doing.

The content plan is clear. For once. You know what to do next.

Its obvious, change what you say depending on who you are talking to.